In 2015, I learned social media was more then just sharing photos and feelings. It's about sharing thoughts and ideas. It's about educating and entertaining your neighbors, friends, and those you share interests with.
But rather than discussing what social media should be, I'll show you an example. Here is what one of the world's greatest rock bands, The Who, can teach you about social media.
Out here in the fields,
I fight for my meals,
I get my back into my living.
Let's face it, the fields of social media fields are crowded. Like New York, Times Square on New Years Eve night crowded. If you plan to be heard, you need to fight for your meals. You need to fight for the attention of your audience. By putting your back into your content. You can rise up above competition to be seen and heard.
Of course, if you don't, you will be swallowed in a teenage wasteland of noise and distractions.
What do you do to rise above your competition?
Every day I get in the queue (Too much, Magic Bus)
To get on the bus that takes me to you (Too much, Magic Bus)
I'm so nervous, I just sit and smile (Too much, Magic Bus)
You house is only another mile (Too much, Magic Bus)
Everyday people get queued up to grind through their daily routine. Most are busy and impatiently waiting to get to their destination, not caring about what you have to say. They just sit and smile, preoccupied in their own minds. How could you ever hope to grab their attention? If your could, do you know when your audience is looking?
If you're lucky, you'll get in front of them for 1 second. If not, they'll miss you all together.
Do you have the tools to know when your audience is looking?
Do you have the ability to capture them once they see your message?
People try to put us d-down (Talkin' 'bout my generation)
Just because we get around (Talkin' 'bout my generation)
Things they do look awful see-see-cold (Talkin' 'bout my generation)
I hope I die before I get old (Talkin' 'bout my generation)
People try to put content creators down because we put ourselves out there. They are not your audience. Ignore them. Trying to defrost their cold hearts could burn out an aspiring content creator. Focus on your audience, your 'generation'. Put your works out to be seen. Ship them. Serve your fans, and above all else, don't become a hater to others.
Cause if you do, you're talkin' 'bout my generation and you can just go f-f-fade away.
Who's your generation and what good can you provide them?
I'd gladly lose me to find you
I'd gladly give up all I had
To find you I'd suffer anything and be glad
Have you ever found a tool so valuable, you'd gladly give up your other tools? Maybe a tool you could get completely lost in?
There are many tools out the that can make your world a lot easier. But you got to beware, because the more bells and whistles they have, the more distraction they may become.
If you only could use one magic tool for social media, what tool would that be?
Ain't got no distractions
Can't hear no buzzers and bells,
Don't see no lights a-flashin'
Plays by sense of smell.
Always gets a replay,
Never seen him fall.
The problem many content creators have is social media is bloated with distractions. Every page is chalked full of buzzers, bells, and flashing lights You could literally get lost for miles and miles in the noise and distractions of social media.
Or you could become the pinball wizard of social media.
One tool I use to elevate me to my next level is Buffer. I schedule out 20 minutes a week to strategically place my messages for maximum exposure. Be it morning, noon, or night, the functionality is in place to get great bang with little buck.
Speaking of bucks, the basic version is free. That's 10 posts of 5 different accounts. Where else can you find that?
What's more, They have this awesome tool called Pablo. It's the best meme/quote generator I've used and more than once I've lost myself in making batches. The good losing of oneself, not the distracted, Hey look! Cat Pix! Losing of oneself.
It's helped me optimize my online life so the least I could do is write a blog post to endorse it. If you haven't tried it, check it out and see if it can help you out too. I call that a bargain.
I also want to thank Brain Clark for inspiring this idea. His post on the 5 Things Depeche Mode Can Teach You About Effective Online Marketing was a gamechanger for me. Check it out for yourself and be sure to share it, and this. Preferably on Buffer.
About the Author: Justin Hamilton is the founder of Channel Hamenopi on YouTube and presently is developing a support network for gamers who look to level up in life. Get more information from Justin on Twitter.